Search Engine Optimization

Search Engine Optimization is now the main method of ranking web pages. It’s used by all the major search engines, such as Google and Yahoo. This method uses “keywords” to rank the pages, among other things.  Keywords are very simply the search terms and phrases that a consumer types into their browser when they are looking for a specific product or service.

For instance, if you know what search terms and phrases someone is going to type into their browser when looking for car insurance, then you can make certain to utilize those “keywords” when writing your web content, thus assuring that this consumer will find your website when they search.

It’s a pretty simple concept when you think about it and yet it’s so important to do this correctly so you can enjoy optimal results from your efforts.